Marketing News

Most functions of business change over time to become more efficient and effective, or to react to changing realities. This is true of marketing as much as any other aspect of business. But at Wiser we have made it easy for you to stay up-to-date with the latest marketing news and industry information through our tailored daily email digest. The changes in marketing over recent years have largely been driven by technology as consumers take up new media devices and platforms. This includes things like mobile phones and tablets, and it includes platforms like the internet and social media. Marketing professionals have to follow wherever consumers go, so the industry has been working hard to adapt. At its core, the function remains the same as it always has been: to promote a product or service by communicating with customers. The thing that has changed is the method of communication that is used. If you are involved in the industry as a marketing professional or business executive you should sign up for this email to stay up-to-date. Every day we deliver to your inbox a comprehensive and easy to use email featuring the best marketing news articles from around the web.

Recent Marketing News Coverage
 
Your Weekly Recommendations Monday, February 19, 2018
 
Recommended for you
Weekend Favs February 17
Duct Tape Marketing • John Jantsch
Snapchat Rolls Out New Analytics
Social Media Examiner • Grace Duffy
Why Every Marketer Should Care About Design
Portent: Conversation Marketing • Kyle Eliason
What people get wrong about keyword cannibalization
Search Engine Land • Patrick Stox
Harry’s Eyes Market Outside Razors
PYMNTS.com • Pymnts
Shping Incentivizes Consumer Engagement With Brands For Digital Coins
PYMNTS.com • Pymnts
Atari stock jumps 52% on plans for nostalgia-backed cryptocurrencies
Ars Technica • Kyle Orland
Recommended Marketing Podcasts: Week of February 12
Convince and Convert • Jon Steiert
Labels now available in Bing Ads Editor for Dynamic Search Ads
Search Engine Land • Susan Wenograd
Chrome ad blocker: The Web's largest ad company is also now advertising's biggest traffic cop
Chicago Tribune • Hayley Tsukuyama
 
Recommended for You
Marketing
Weekend Favs February 17
Duct Tape MarketingJohn Jantsch
Weekend Favs February 17 written by John Jantsch read more at Duct Tape Marketing My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about...
Share
Marketing, Social Media Industry
Snapchat Rolls Out New Analytics
Social Media ExaminerGrace Duffy
Welcome to this week’s edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edge of social media. On this week’s Social Media Marketing Talk Show, we explore Snapchat rolling out new...
Share
Marketing
Why Every Marketer Should Care About Design
Portent: Conversation MarketingKyle Eliason
Only a fraction of digital marketers consider design a core component of our jobs. Traditionally, we leave designing to designers. This lets the rest of us spend more time serving our king and queen: data and text. Besides, we’re just a [insert...
Share
AOL Inc, Digital Advertising
What people get wrong about keyword cannibalization
Search Engine LandPatrick Stox
News flash — Pages rank for multiple keywords. According to a study by Ahrefs last year, the average page ranking number one also ranked for about 1,000 other relevant keywords. If your content is relevant enough, you can even have multiple pages...
Share
Brand Management, Manufacturing
Harry’s Eyes Market Outside Razors
PYMNTS.comPymnts
As shaving products company Harry’s plans to announce its $112 million in new financing, the company is looking to grow its brand beyond men’s grooming. The move could provide competition from large conglomerates such as Procter & Gamble, The New York Times...
Share
Brand Management, eRetail
Shping Incentivizes Consumer Engagement With Brands For Digital Coins
PYMNTS.comPymnts
To research a product, potential customers may turn to Google. But finding product information can be a bit of a cumbersome process. Consumers may have to scroll through many social media channels or product reviews to make an informed decision, after all....
Share
Brand Management, Gaming Software
Atari stock jumps 52% on plans for nostalgia-backed cryptocurrencies
Ars TechnicaKyle Orland
Atari SA—the shambling corpse holding company that shares a name with the company that made Pong and the Atari 2600 decades ago—has seen its stock price soar after lending its brand to a couple of ill-defined cryptocurrency efforts. The French holding company...
Share
Marketing
Recommended Marketing Podcasts: Week of February 12
Convince and ConvertJon Steiert
Podcasts are a great way to educate yourself. Whether you’re on the train, in the car, at your desk, or anywhere in between, this medium is an incredible vehicle for supplementing your industry knowledge. Every week, I’ll be sharing with you some...
Share
Advertising Industry, Digital Advertising
Labels now available in Bing Ads Editor for Dynamic Search Ads
Search Engine LandSusan Wenograd
Bing Ads has announced the ability to use Labels in Editor for Dynamic Search Ads, following the recent rollout of DSAs in October. Labels allow advertisers to organize information in a way that is easier for them to filter and create rules...
Share
Advertising Industry, AOL Inc
Chrome ad blocker: The Web's largest ad company is also now advertising's biggest traffic cop
Chicago TribuneHayley Tsukuyama
(Marcio Jose Sanchez / AP) Google, already one of the dominant players in the online advertising world, may soon have even more power in that space. It is now taking on the challenge of determining what's a good ad or a bad...
Share