Marketing News

Most functions of business change over time to become more efficient and effective, or to react to changing realities. This is true of marketing as much as any other aspect of business. But at Wiser we have made it easy for you to stay up-to-date with the latest marketing news and industry information through our tailored daily email digest. The changes in marketing over recent years have largely been driven by technology as consumers take up new media devices and platforms. This includes things like mobile phones and tablets, and it includes platforms like the internet and social media. Marketing professionals have to follow wherever consumers go, so the industry has been working hard to adapt. At its core, the function remains the same as it always has been: to promote a product or service by communicating with customers. The thing that has changed is the method of communication that is used. If you are involved in the industry as a marketing professional or business executive you should sign up for this email to stay up-to-date. Every day we deliver to your inbox a comprehensive and easy to use email featuring the best marketing news articles from around the web.

Recent Marketing News Coverage
 
Your Weekly Recommendations Tuesday, November 21, 2017
 
Recommended for you
What Are The Odds That Thanksgiving And Football Do Not Go Together?
Forbes • Contributor, Jess Collen
Worldwide TV Still Dominates Consumers' Video Views
MediaPost • Wayne Friedman
ICTV Brands' (ICTV) CEO Kelvin Claney on Q3 2017 Results - Earnings Call Transcript
Seeking Alpha
The SMX West agenda is now live! See the SEO, SEM & Retail sessions in store for 2018
Search Engine Land • Search Engine Land
Food & Wine Changed Its Name to Food & Milk for a ‘Got Milk?’ Campaign
Adweek • Adweek Staff
Peloton, Hulu, and Goop Have This in Common--and It's Made Them Extremely Powerful Marketers
Inc. • Amanda Pressner Kreuser
Inside WeTransfer’s New Ad, and Its Intriguing Approach to Creativity
Adweek • Adweek Staff
How Brands Can Still Win Over Customers as Attention Spans Decrease on Social
Adweek • Adweek Staff
Going Faux With Fur: Brands Turn To Ethical, Cruelty-Free Fashion
WBUR • Npr, Wbur
Content Marketing Gets Massive Vote Of Google Confidence
MediaPost • Sean Hargrave
 
Recommended for You
Brand Management, Entrepreneurship
What Are The Odds That Thanksgiving And Football Do Not Go Together?
ForbesContributor, Jess Collen
People who make their living in and around product names and brands often discuss the growing difficulty in coming up with a new name. So it is surprising sometimes when a natural combination seems to be sitting there for the taking. In...
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Advertising Industry, Brand Management
Worldwide TV Still Dominates Consumers' Video Views
MediaPostWayne Friedman
Globally, TV remains dominant in consumers' video viewing time, and among younger millennial TV consumers. TV pulls in 90% of the average viewer’s video time and 73% of millennial viewers, according to the Global TV Group, which includes the U.S. Video Advertising...
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Brand Management, Financial Regulatory Bodies
ICTV Brands' (ICTV) CEO Kelvin Claney on Q3 2017 Results - Earnings Call Transcript
Seeking Alpha
ICTV Brands Inc. (OTCQX:ICTV) Q3 2017 Earnings Conference Call November 21, 2017 10:00 AM ET Executives John Carrino - IT Attorney Richard Ransom - President Ernest Kollias - Chief Financial Officer Kelvin Claney - Chairman and Chief Executive Officer Analysts John Grimley...
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Advertising Industry, Search Engine Marketing
The SMX West agenda is now live! See the SEO, SEM & Retail sessions in store for 2018
Search Engine LandSearch Engine Land
Hungry for the latest in search marketing? Feed your obsession with SEO and SEM with actionable, proven tactics served up at ’s SMX West March 13-15, 2018, in San Jose, California. Our three-day action-packed agenda is brimming with 50+ sessions led by...
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Brand Management, Media & Advertising
Food & Wine Changed Its Name to Food & Milk for a ‘Got Milk?’ Campaign
AdweekAdweek Staff
Here’s a fun media stunt from Goodby Silverstein & Partners, which convinced Food & Wine magazine to run a “Got Milk?” cover-wrap advertisement on its new issue—which looks like a normal cover but has Food & Milk as the magazine’s title. It’s...
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Advertising Industry, Brand Management
Peloton, Hulu, and Goop Have This in Common--and It's Made Them Extremely Powerful Marketers
Inc.Amanda Pressner Kreuser
It's a title that didn't exist ten years ago--and was relatively unknown even five years ago--but the Chief Content Officer has gradually earned a prominent position in the C-suite. Major brands including Peloton, Dun & Bradstreet, Goop and Hulu have a chief...
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Advertising Industry, Brand Management
Inside WeTransfer’s New Ad, and Its Intriguing Approach to Creativity
AdweekAdweek Staff
Maker Mac Premo stars in file transfer site WeTransfer’s latest piece of work, “The Bunt Machine.” In it, we follow Premo as he creates a bunt machine for his baseball-loving son—a surprisingly short adventure—before deciding he wants to turn this process into...
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Advertising Industry, Brand Management
How Brands Can Still Win Over Customers as Attention Spans Decrease on Social
AdweekAdweek Staff
Facebook users spend an average of 1.7 seconds with any piece of mobile content on the platform, compared to 2.5 seconds on desktop. Those interactions become even briefer with younger audiences, and they are growing shorter all the time. This presents a...
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Brand Management, Communication Design
Going Faux With Fur: Brands Turn To Ethical, Cruelty-Free Fashion
WBURNpr, Wbur
If you haven't seen it already, you will: the faux fur craze that is taking over retailers at all price points this season. Long, short, colorful and spotted cruelty-free fashion is in. Here & Now's Robin Young speaks with Kym Canter, CEO...
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Advertising Industry, Brand Management
Content Marketing Gets Massive Vote Of Google Confidence
MediaPostSean Hargrave
Direct traffic rules. I guess we all kind of already knew this, didn't we? But it's interesting to see it properly quantified in SEMrush figures discussed in Campaign today. In a list of 17 attributes a site needs to score highly in,...
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