Marketing News

Most functions of business change over time to become more efficient and effective, or to react to changing realities. This is true of marketing as much as any other aspect of business. But at Wiser we have made it easy for you to stay up-to-date with the latest marketing news and industry information through our tailored daily email digest. The changes in marketing over recent years have largely been driven by technology as consumers take up new media devices and platforms. This includes things like mobile phones and tablets, and it includes platforms like the internet and social media. Marketing professionals have to follow wherever consumers go, so the industry has been working hard to adapt. At its core, the function remains the same as it always has been: to promote a product or service by communicating with customers. The thing that has changed is the method of communication that is used. If you are involved in the industry as a marketing professional or business executive you should sign up for this email to stay up-to-date. Every day we deliver to your inbox a comprehensive and easy to use email featuring the best marketing news articles from around the web.

Recent Marketing News Coverage
 
Your Weekly Recommendations Wednesday, July 26, 2017
 
Recommended for you
People, Etc.
Publishers Lunch • Erin Somers
The Art Of The Leave-Behind: Why Print Collateral Will Always Have A Place In Marketing
Forbes • Communityvoice, Forbes Agency Council
Why You Need Both Personalization and Humanization
Convince and Convert • Jay Baer
EasilyDo Mail gets Gmail-like smart replies and a new name
The Verge • Chaim Gartenberg
The Luxury Arms Race: Michael Kors and Coach Target Takeovers
The New York Times • Elizabeth Paton, Vanessa Friedman
Does Snark = Sales? What Consumers REALLY Want from Brands on Social Media
TopRank Online Marketing • Joshua Nite
Younger Shoppers Heavily Influenced By Social Media
MediaPost • Jack Loechner
How to Track Dark Social Traffic in Google Analytics
Social Media Examiner • Rachel Moore
News: Swissôtel heads into UAE with Al Ghurair deal
Breaking Travel News
Accor completes Squarebreak acquisition ahead of onefinestay merger
Breaking Travel News
 
Recommended for You
Brand Management, Design
People, Etc.
Publishers LunchErin Somers
At Scholastic Trade, Megan Peace has been promoted to associate editor. Mara Lander has joined as senior marketing director for licensed publishing and brand management. She was previously executive director for licensing and brand management for Little, Brown Children's. Sarah Jacobson has...
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Advertising Industry, Online Television
The Art Of The Leave-Behind: Why Print Collateral Will Always Have A Place In Marketing
ForbesCommunityvoice, Forbes Agency Council
Antiquated. Outdated. Unnecessary. Ask an inbound-only marketer about print collateral, and these are the words you might hear in response. Meanwhile, marketers who see the big picture are using creative, conceptual leave-behinds to put a bow on their brand experience and make...
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Brand Management, Marketing
Why You Need Both Personalization and Humanization
Convince and ConvertJay Baer
Last week, a student in my Content Marketing Master Class (we’re currently taking email addresses for the next cohort) asked about the difference between personalization and humanization. An excellent and important question, as personalization and humanization are both foundational elements of modern...
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Brand Management, Google Inc
EasilyDo Mail gets Gmail-like smart replies and a new name
The VergeChaim Gartenberg
Email by EasilyDo has been my favorite email application for iOS and Android for a while now, thanks to its lightning-fast speed, clean design, and useful features. Now it’s getting a few more nice additions. First among those is a Smart Reply...
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Brand Management, Finance
The Luxury Arms Race: Michael Kors and Coach Target Takeovers
The New York TimesElizabeth Paton, Vanessa Friedman
The global luxury market has long been dominated by three giants, all European — LVMH Moët Hennessy Louis Vuitton, Kering and Richemont. Now, it has two hungry American players with which to contend. Coach and Michael Kors, fashion houses that have thus...
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Advertising Industry, Brand Management
Does Snark = Sales? What Consumers REALLY Want from Brands on Social Media
TopRank Online MarketingJoshua Nite
Social media marketers, do you feel a brief pang of envy when a brand gets sassy on Twitter or Facebook? Do you wish you had the brand identity and/or corporate backing to smack down a troll, a la Wendy’s? Me too. It’s...
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Mobile Phones, Social Media Industry
Younger Shoppers Heavily Influenced By Social Media
MediaPostJack Loechner
According to a recent study from Yes Lifecycle Marketing by Cara Salpini and Retail Dive, one in five GenZers, or 21%, say that Snapchat influences their purchase decisions, twice as much as their millennial counterparts,. The study found that social media more...
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Digital Media, Facebook Inc
How to Track Dark Social Traffic in Google Analytics
Social Media ExaminerRachel Moore
Are links to your content shared via private messages on social media? Wondering how to identify and measure that traffic? Dark social traffic comes from sources such as Facebook Messenger, Twitter DMs, and even email. Being able to accurately trace this traffic...
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Accommodations & Lodging, Brand Management
News: Swissôtel heads into UAE with Al Ghurair deal
Breaking Travel News
AccorHotels has announced the signing of an agreement with Al Ghurair, one of the Middle East’s leading family businesses, for the rebrand of a landmark property consisting of 428 rooms and 192 apartments located at Al Ghurair Centre Complex. Both properties will...
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Brand Management, Hotel Industry
Accor completes Squarebreak acquisition ahead of onefinestay merger
Breaking Travel News
AccorHotels announced today the grouping of Travel Keys, Squarebreak and onefinestay with the intention to integrate the three companies under the onefinestay brand before the end of the year. The announcement signifies the finalising of an agreement with the founders of Squarebreak...
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