Marketing News

Most functions of business change over time to become more efficient and effective, or to react to changing realities. This is true of marketing as much as any other aspect of business. But at Wiser we have made it easy for you to stay up-to-date with the latest marketing news and industry information through our tailored daily email digest. The changes in marketing over recent years have largely been driven by technology as consumers take up new media devices and platforms. This includes things like mobile phones and tablets, and it includes platforms like the internet and social media. Marketing professionals have to follow wherever consumers go, so the industry has been working hard to adapt. At its core, the function remains the same as it always has been: to promote a product or service by communicating with customers. The thing that has changed is the method of communication that is used. If you are involved in the industry as a marketing professional or business executive you should sign up for this email to stay up-to-date. Every day we deliver to your inbox a comprehensive and easy to use email featuring the best marketing news articles from around the web.

Recent Marketing News Coverage
 
Your Weekly Recommendations Tuesday, September 19, 2017
 
Recommended for you
Pinterest is launching a self-serve platform to make it easier for brands to work with influencers
Business Insider • Tanya Dua
Salmonella outbreak linked to papayas from Mexico kills 2, including 1 in California
abc7.com RSS Feed
Instagram's verification process has become very difficult for brands to navigate (FB)
Business Insider • Kevin Tran
Innocean Names a New Strategy Lead
Adweek • Adweek Staff
Lust for money?
Business Standard • Business Standard
CSR: A Strategic Imperative for Long-Term Value
CSRwire • Sol Systems
WELLS FARGO: The athletic apparel boom is over — here's who will be hit hardest (UAA, NKE, LULU, FINL)
markets.businessinsider.com • Seth Archer
WELLS FARGO: The athletic apparel boom is over — here's who will be hit hardest (UAA, NKE, LULU, FINL)
Business Insider • Seth Archer
Insomniac Games kicks off rebranding effort
Game Industry International • Editor, James Brightman
How brands are mastering the art of search and sell
Business Standard • Romita Majumdar
 
Recommended for You
Advertising Industry, Brand Management
Pinterest is launching a self-serve platform to make it easier for brands to work with influencers
Business InsiderTanya Dua
Pinterest has a new self-serve tool that makes it easier for brands to tap into specialist Pinterest creators. The move is aimed at attracting brands of all sizes to the platform, as well as achieving scale. The initiative comes on the heels...
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Brand Management
Salmonella outbreak linked to papayas from Mexico kills 2, including 1 in California
abc7.com RSS Feed
LOS ANGELES (KABC) -- Two people, including one in California, have died due to possible salmonella outbreaks linked to papayas from Mexico. At least 235 people have become sick, and nearly a third of them have been hospitalized due to four separate...
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Advertising Industry, Brand Management
Instagram's verification process has become very difficult for brands to navigate (FB)
Business InsiderKevin Tran
See Also Instagram expands and simplifies its ad offerings for Stories Instagram is highly influential in style purchases How Snapchat can survive Instagram's assault on its features This story was delivered to BI Intelligence "Digital Media Briefing" subscribers. To learn more and...
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Bank of America, Brand Management
Innocean Names a New Strategy Lead
AdweekAdweek Staff
Innocean has hired Kimberly Bates as senior vice president, strategic planning. In the role, Bates will be tasked with leading the agency’s strategic hub and bringing together the agency’s different disciplines to develop insights for creative. “Kimberly will be a big asset...
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Brand Management
Lust for money?
Business StandardBusiness Standard
The leadership of the Confederation of All India Traders (CAIT), a traders’ body, was in Surat to protest the problems traders were facing because of a “hurried” roll-out of the goods and services tax. However, the leadership did not ignore other issues...
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Accenture, Brand Management
CSR: A Strategic Imperative for Long-Term Value
CSRwire Sol Systems
The material impact that CSR initiatives have on corporate performance has resulted in a sea change. CSR has evolved from simple corporate giving and employee volunteer programs into comprehensive environmental, social, and governance (ESG) programs that integrate sustainability into business strategy. Study...
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Brand Management, Wells Fargo & Co.
WELLS FARGO: The athletic apparel boom is over — here's who will be hit hardest (UAA, NKE, LULU, FINL)
markets.businessinsider.comSeth Archer
Ever bolder leggings, stylish tennis shoes and stretch-fit pullovers have been everywhere in recent years. But that trend may be dying. "The athletic apparel/footwear space was one of the strongest sub-sectors in our group coming out of the recession; but after an...
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Brand Management, Wells Fargo & Co.
WELLS FARGO: The athletic apparel boom is over — here's who will be hit hardest (UAA, NKE, LULU, FINL)
Business InsiderSeth Archer
Stephen Curry #30 of the Golden State Warriors shoots as LeBron James #23 of the Cleveland Cavaliers tries to block the shot in the first half in Game 1 of the 2016 NBA Finals at ORACLE Arena on June 2, 2016 in...
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Brand Management, Gaming Software
Insomniac Games kicks off rebranding effort
Game Industry InternationalEditor, James Brightman
Ratchet & Clank developer Insomniac Games has today unveiled a new-look logo as part of a studio rebranding effort in advance of next year's much anticipated Spider-Man launch. The AAA independent developer hasn't radically altered its logo since 2002, but as the...
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Advertising Industry, Brand Management
How brands are mastering the art of search and sell
Business StandardRomita Majumdar
At the Google Think Platform Summit, earlier this month, advertising professionals and brand managers rubbed shoulders with Google’s top thinkers discussing how programmatic advertising has changed the way they reach out to their audience. From automobile majors to FMCG multinationals, entertainment networks...
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