Customer Experience News

Understanding the customer experience is important to business success. But how do you do that, and how does the analysis of customer experience differ from other business benchmarks? What are other companies and leaders doing? Answers to all these questions are on the internet, and Wiser can deliver them to you in a daily customer experience news digest direct to your email inbox. Each email contains details and links to the web's best articles on the topic of customer experience. It is a concept that looks at the relationship that a customer has with a company as a whole. From a customer point of view the concept is nothing new - customers have always had relationships with brands. But until recently it has been hard for businesses to control and measure all the touch-points that impact on that relationship. An example of how businesses can now do that better is social media, which allows brands to communicate with customers one-on-one. Measuring, analyzing and improving customer experience is a key goal of today's marketing professional. If this includes you, or if you have another interest in customer experience news, sign up for the tailored, daily and free Wiser email.

Recent Customer Experience News Coverage
 
Your Weekly Recommendations Wednesday, July 26, 2017
 
Recommended for you
SAP Named a Leader in Gartner Magic Quadrant for Utilities Customer Information Systems
SAP Blogs • James Mcclelland
A Closer Look at SurveyMonkey's New Polling Play
CMSWire • Virginia Backaitis
Transform Customer Experiences by Harnessing the Power of AI in CRM
MIT Technology Review • Mit Technology Review Custom
The Myth Of Customer Experience: What Asia's Marketers Should Really Be Focusing On
Forbes • Contributor, Out
AI and Chatbots are Transforming the Customer Experience
Forbes • Contributor, Shep Hyken
What Marketers Should Know About the GDPR
CMSWire • Lisa Loftis
COPC's RevealCX Monitoring App Takes Quality Assurance One Step Further
CMSWire • Erika Morphy
Less Than Half Of Consumers Satisfied With Email-Based Customer Service
MediaPost • Jess Nelson
Tech Trouble? Some Schools Are Training Students To Help
Electronic Component News • Jdelaosa
Amazon is getting into the at-home tech support game, and that’s terrible news for Best Buy
The Next Web • Matthew Hughes
 
Recommended for You
Customer Experience, Oracle Corp
SAP Named a Leader in Gartner Magic Quadrant for Utilities Customer Information Systems
SAP BlogsJames Mcclelland
Since 2005, SAP has been ranked as the market leader in Utilities billing systems (CIS). That’s 12 consecutive years! Not just by Gartner, but also IDC, Quindi, and the list of research firms goes on…. In the report, SAP is positioned highest...
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Customer Experience, Enterprise Social Software
A Closer Look at SurveyMonkey's New Polling Play
CMSWireVirginia Backaitis
If you think that companies use survey data to make decisions, think again. "We found out that they use data to tap into what people are thinking and to then push their ideas forward (to their colleagues and collaborators)," Bennett Porter, senior...
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Big Data, Customer Experience
Transform Customer Experiences by Harnessing the Power of AI in CRM
MIT Technology ReviewMit Technology Review Custom
Companies are using AI to build personalized and dynamic experiences to engage both internal and external audiences. Salesforce Embedding AI into commerce and customer relationship management platforms is transforming the customer experience, with rich insight into customer needs. A comprehensive CRM platform,...
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Brand Management, Customer Experience
The Myth Of Customer Experience: What Asia's Marketers Should Really Be Focusing On
ForbesContributor, Out
Tweet This The most important task for brands is identifying which experiences have the potential to be memorable. Most of the experiences that customers have of brands and businesses are just not memorable – and that’s okay. There’s a myth at the...
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Artificial Intelligence, Customer Experience
AI and Chatbots are Transforming the Customer Experience
ForbesContributor, Shep Hyken
Artificial Intelligence (AI) is dramatically changing business, and chatbots, fueled by AI, are becoming a viable customer service channel. The best ones deliver a customer experience (CX) in which customers cannot tell if they are communicating with a human or a computer....
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Big Data, Customer Experience
What Marketers Should Know About the GDPR
CMSWireLisa Loftis
Industry experts have significantly differing opinions on the impacts of the impending EU General Data Protection Regulation (GDPR). These span the gamut from positive: “GDPR offers companies a unique chance to rework their customer strategy, changing a reactive stance into a proactive...
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Customer Experience
COPC's RevealCX Monitoring App Takes Quality Assurance One Step Further
CMSWireErika Morphy
COPC, a customer experience management consulting company based in Winter Park, Fla., had struggled for years to recommend a quality assurance monitoring system to its clients before it decided to build one itself. COO Kathleen Jezierski remembers the client that finally put...
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Customer Experience, Mobile
Less Than Half Of Consumers Satisfied With Email-Based Customer Service
MediaPostJess Nelson
Eight out of ten shoppers are willing to switch brands after a bad customer experience, according to a recent report by inContact, a cloud-based contact center software company. The study suggests that a majority of consumers are unsatisfied with their recent customer...
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Colleges & Universities, Customer Experience
Tech Trouble? Some Schools Are Training Students To Help
Electronic Component NewsJdelaosa
When Crane Middle School decided to turn over minor IT repairs and troubleshooting duties to students, even the program coordinator was skeptical. Now, two years into the program, Nicole Rangel and her fellow teachers at the school in Yuma, Arizona, couldn't be...
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Amazon.com Inc, Customer Experience
Amazon is getting into the at-home tech support game, and that’s terrible news for Best Buy
The Next WebMatthew Hughes
Next time you buy a gadget from Amazon, a techie might come to your home to set it up. That’s because the Seattle-based retail icon just launched its own Geek Squad-like home support service. Recode broke the news earlier today, and the...
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