Customer Experience News

Understanding the customer experience is important to business success. But how do you do that, and how does the analysis of customer experience differ from other business benchmarks? What are other companies and leaders doing? Answers to all these questions are on the internet, and Wiser can deliver them to you in a daily customer experience news digest direct to your email inbox. Each email contains details and links to the web's best articles on the topic of customer experience. It is a concept that looks at the relationship that a customer has with a company as a whole. From a customer point of view the concept is nothing new - customers have always had relationships with brands. But until recently it has been hard for businesses to control and measure all the touch-points that impact on that relationship. An example of how businesses can now do that better is social media, which allows brands to communicate with customers one-on-one. Measuring, analyzing and improving customer experience is a key goal of today's marketing professional. If this includes you, or if you have another interest in customer experience news, sign up for the tailored, daily and free Wiser email.

Recent Customer Experience News Coverage
 
Your Weekly Recommendations Tuesday, November 21, 2017
 
Recommended for you
Customer Service Has a Data Problem
CMSWire • Ansa Sekharan
For Utilities, a Link Between Customer Engagement and Better Business
Greentech Media
4 Steps for Customer Experience Success
Sales and Marketing Management • Paulnolan
10 Ways Entrepreneurs Can Make Sure Customers Stay in Love with Their Product
Inc. • John Boitnott
Consumer Trust At An All-Time Low Says Forrester In Their Most Recent Report
Forbes • Blake Morgan, Contributor
Do Marketers Really Need CRM?
CMSWire • Erika Morphy
How to Make Your Tech Platform Better Than the Competition and Dramatically Increase Your Revenue
Entrepreneur Magazine • Amy Osmond Cook
How Comcast (Yes, Comcast) Has Been Working To Transform Its Customer Service Experience
Forbes • Contributor, Micah Solomon
4 Essentials for Building a Well Mannered Customer-Service Chatbot
Entrepreneur Magazine • Clement Tussiot
Is Your Intranet a Hub of Collaboration and Customer Support? (It Should Be)
CMSWire • John Choi
 
Recommended for You
Big Data, Customer Experience
Customer Service Has a Data Problem
CMSWireAnsa Sekharan
In recent years, companies have invested heavily in customer service functions, adding stacks of new technologies to better understand just how their audiences tick. They’ve beefed up data collections and put advanced analytics, machine learning and other smart technologies to work trying...
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Big Data, Cleantech
For Utilities, a Link Between Customer Engagement and Better Business
Greentech Media
Most utilities don’t have to compete to gain and keep their customers, giving them little reason to invest heavily in customer engagement -- or the back-office staffing, strategy and technology to provide it. For many power providers, it’s largely a cost to...
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Customer Experience
4 Steps for Customer Experience Success
Sales and Marketing ManagementPaulnolan
Author: Irina JakovlevaBuilding a business cemented in the customer experience is table stakes in today’s connected economy for both B2B and B2C organizations. In fact, a recent report from Gartner found that 89 percent of marketers expect that customer experience will be...
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Customer Experience, Entrepreneurship
10 Ways Entrepreneurs Can Make Sure Customers Stay in Love with Their Product
Inc.John Boitnott
You've probably spent years of your life honing your product or service so that people will like it and buy it from you. You've put your blood, sweat and tears into it. The unfortunate truth though is that most customers won't ever...
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Brand Management, CA Technologies
Consumer Trust At An All-Time Low Says Forrester In Their Most Recent Report
ForbesBlake Morgan, Contributor
If you think your customers are happy, it might be time to think again. Although the global economy is growing and seems to be thriving in many areas, market research firm Forrester warns that companies shouldn’t sit back and take it easy....
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Customer Experience, Oracle Corp
Do Marketers Really Need CRM?
CMSWireErika Morphy
Instead of customer relationship management maybe it is time to start calling it customer experience relationship management or contextual experience relationship management. Not customer intelligence though because that is a separate best of breed category that is getting some traction. CRM, in...
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Customer Experience, Hospitality, Tourism & Recreation
How to Make Your Tech Platform Better Than the Competition and Dramatically Increase Your Revenue
Entrepreneur MagazineAmy Osmond Cook
Image credit: gilaxia | Getty Images Do you remember the days when you used to have to call a travel agent to make travel accommodations for you? There was no digital interface, no travel package option on your smartphone, no live chat...
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Customer Experience
How Comcast (Yes, Comcast) Has Been Working To Transform Its Customer Service Experience
ForbesContributor, Micah Solomon
It's no fun being a punchline. So the question is, can Comcast customer service finally turn itself around? Here are the steps being taken to improve customer service, customer support, and the customer experience for customers of the cable/communications giant, as shared...
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Customer Experience
4 Essentials for Building a Well Mannered Customer-Service Chatbot
Entrepreneur MagazineClement Tussiot
Image credit: Oscar Wong | Getty Images In the 2009 film Her, Joaquin Phoenix’s character falls in love with a disembodied, but seemingly human, voice. Set in the near future, the film examines loneliness, the meaning of love and of how the...
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Customer Experience
Is Your Intranet a Hub of Collaboration and Customer Support? (It Should Be)
CMSWireJohn Choi
The intranet has evolved within the modern workplace, transcending its role as a relatively simple internal publishing platform and centralized location to store information. Businesses, if they aren’t already, need to quickly move beyond that simple intranet concept. Designed and used advantageously,...
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