Customer Experience News

Understanding the customer experience is important to business success. But how do you do that, and how does the analysis of customer experience differ from other business benchmarks? What are other companies and leaders doing? Answers to all these questions are on the internet, and Wiser can deliver them to you in a daily customer experience news digest direct to your email inbox. Each email contains details and links to the web's best articles on the topic of customer experience. It is a concept that looks at the relationship that a customer has with a company as a whole. From a customer point of view the concept is nothing new - customers have always had relationships with brands. But until recently it has been hard for businesses to control and measure all the touch-points that impact on that relationship. An example of how businesses can now do that better is social media, which allows brands to communicate with customers one-on-one. Measuring, analyzing and improving customer experience is a key goal of today's marketing professional. If this includes you, or if you have another interest in customer experience news, sign up for the tailored, daily and free Wiser email.

Recent Customer Experience News Coverage
 
Your Weekly Recommendations Tuesday, September 19, 2017
 
Recommended for you
2017 NGDATA Consumer Banking Survey Reveals Growing Impetus for Banks to Become More Customer Centric
BusinessWire
How Customer Loyalty Is Really Earned
B2B Marketing Insider • Michael Brenner
4 Call Center Reports Worth Your Time
Fonolo • Shai
SAISON INFORMATION SYSTEMS: HULFT's Customer Support Wins Award in Japan
BusinessWire
Want to Make Customers Happy? Try Being Your Own Customer First
Inc. • Patricia O'Connell, Thomas A. Stewart
Commentary: Singapore businesses should woo consumers with instant messaging
Channel NewsAsia World News • Royston Tay
What is CRM / Customer Relationship Management?
CustomerThink • Adam Honig
New e-disruptions shaping customer service
NewsDay Zimbabwe • Newsday
NICE inContact Announces Summer 2017 Release of CXone with Industry-first Fully Integrated Workforce Optimization and Analytics-based Omnichannel Routing
CustomerThink • News Editor
You Need to Know This New, Pioneering Approach to CRM
CustomerThink • Mike Boysen
 
Recommended for You
Banking, Customer Experience
2017 NGDATA Consumer Banking Survey Reveals Growing Impetus for Banks to Become More Customer Centric
BusinessWire
NEW YORK--(BUSINESS WIRE)--Consumers have increasingly high expectations and demand exceptional customer service in exchange for their loyalty, according to the latest consumer banking survey conducted by NGDATA™, the customer experience management solutions company. Despite customer sentiment, banks are not meeting these expectations...
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Advertising Industry, Brand Management
How Customer Loyalty Is Really Earned
B2B Marketing InsiderMichael Brenner
You can’t buy your customers. Promotional offers, special discounts, and giveaways may motivate more sales – during the promotional period. They may gain some brand favor while the free sample is being used or the discounted subscription pricing is in effect. Even...
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Customer Experience
4 Call Center Reports Worth Your Time
FonoloShai
One of our goals with the blog is to help you stay current on the many aspects of the fast-moving contact center industry. To that end, we’re always on the look-out for new industry research, studies, surveys and whitepapers. The vast number...
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Customer Experience, Technology Industry
SAISON INFORMATION SYSTEMS: HULFT's Customer Support Wins Award in Japan
BusinessWire
TOKYO--(BUSINESS WIRE)--The HULFT Division of Saison Information Systems Co., Ltd. (JASDAQ:9640) (Headquarters: Tokyo, Japan; President: Kazuhiro Uchida; herein, “Saison Information Systems”) develops, sells, and supports a range of data and file management middleware products. HULFT received Best Customer Support of The Year...
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Customer Experience, Homeowner's Insurance
Want to Make Customers Happy? Try Being Your Own Customer First
Inc.Patricia O'Connell, Thomas A. Stewart
"Please listen carefully as our options have changed." That maddening automated admonition is a common, tiny instance of a common, huge problem. There are far too many companies that add irritants to interactions with customers and create obstacles to a satisfactory customer...
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Customer Experience, Real Estate
Commentary: Singapore businesses should woo consumers with instant messaging
Channel NewsAsia World NewsRoyston Tay
SINGAPORE: Today’s online and offline businesses are rapidly realising the importance of being in close contact with their customers and messaging apps are giving them a convenient means to do so. For example, over the last long weekend, I sent a WhatsApp...
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Big Data, Cloud Computing Services
What is CRM / Customer Relationship Management?
CustomerThinkAdam Honig
Customer relationship management, also known as CRM, is software that helps sales teams and companies organize their interactions with prospects and customers and provides visibility across the organization for better support of a company’s goals. What Goes Into CRM? To understand what...
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Customer Experience, Customer Retention
New e-disruptions shaping customer service
NewsDay ZimbabweNewsday
Customer service is no longer what it used to be. New realities are knocking on our businesses every day. We have seen the emergence of new tools and consumption trends that are all from new communication technologies. What we used to call...
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Customer Experience, Enterprise Software
NICE inContact Announces Summer 2017 Release of CXone with Industry-first Fully Integrated Workforce Optimization and Analytics-based Omnichannel Routing
CustomerThinkNews Editor
The latest release of the world’s #1 cloud customer experience platform revolutionizes organizations’ ability to provide best-in-class customer experience with omnichannel journey management, analytics-based routing, and unified workforce optimization SALT LAKE CITY – September 13, 2017 – NICE inContact, (NASDAQ: NICE) today...
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Customer Experience
You Need to Know This New, Pioneering Approach to CRM
CustomerThinkMike Boysen
I’ve been working in and around traditional Customer Relationship Management (CRM) for over 20 years. As the Farmer’s insurance guy says “I know a thing or two, ‘cuz I’ve seen a thing or two.” I’ve been on a long struggle to understand...
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