Brand Management News

The task of brand management has changed dramatically over recent years with the introduction of new technology. You can stay ahead of those changes as well as watch the developments and initiatives of key US and global brands through the Wiser daily brand management news email. Brand management is the process of developing a positive image for a brand in its target market. It is about building customer loyalty and brand advocates. There is a wide range of techniques for achieving this including through general awareness, positive brand associations, price, customer satisfaction initiatives, and more. These techniques are evolving as people are now more connected than ever before. This means brands can reach out to their customers using more methods than were previously available. However these methods bring their own challenges, including a reduced level of control. Sometimes businesses get it right, and sometimes they get it wrong. At Wiser, we follow these trends and developments. Our brand management news email is tailor made and brings together the best information from around the web. Sign up today.

Recent Brand Management News Coverage
 
Your Weekly Recommendations Tuesday, November 21, 2017
 
Recommended for you
Why Big Brands Need Sponsored Video Not Christmas TV Ads
ReelSEO • Greg Jarboe
Why bother with IKEA when you get free shipping AND free returns from Amazon’s new furniture brands?
BGR • Maren Estrada
First Look at Virgil Abloh’s Next Nike Air VaporMax Collab
Highsnobiety • Renz Ofiaza
Why Marketing to Today’s Chinese Travel-Shopper Means Looking Beyond Stereotypes
Jing Daily: The Business of Luxury and Culture in China • Jessica Rapp
Garfield Is a Streetwear Fiend in the New Cayler & Sons Capsule
Highsnobiety • Renz Ofiaza
What Are The Odds That Thanksgiving And Football Do Not Go Together?
Forbes • Contributor, Jess Collen
Introducing Jennifer Lopez as the Star of GUESS Jeans Spring 2018 Advertising Campaign
BusinessWire
Infiniti’s Media Monitoring Study on the Energy Industry – a Case Study on Improving Online Presence
BusinessWire
Michael Kors hires chief brand officer from Valentino
Luxury Daily • Staff Reports
Central Garden & Pet Company to Announce Fourth Quarter and Fiscal 2017 Financial Results
BusinessWire
 
Recommended for You
Advertising Industry, Brand Management
Why Big Brands Need Sponsored Video Not Christmas TV Ads
ReelSEOGreg Jarboe
In Great Britain, major brands in the retail space have created the relatively recent tradition of launching an official Christmas ad or advert in early November. Why? Well, the Brits don’t celebrate Thanksgiving or Friendsgiving, like the Yanks do. So, they can...
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Brand Management, Social Media Industry
Why bother with IKEA when you get free shipping AND free returns from Amazon’s new furniture brands?
BGRMaren Estrada
IKEA? What’s that?? No, I love IKEA just as much as the next person, but it was only a matter of time until something better came along. And make no mistake, Amazon’s two new furniture brands are going to shake up the...
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Brand Management, Social Media Industry
First Look at Virgil Abloh’s Next Nike Air VaporMax Collab
HighsnobietyRenz Ofiaza
Brands: Nike, OFF-WHITE c/o Virgil Abloh Model: Air VaporMax Key Features: Flyknit construction, VaporMax sole, “AIR” branding on the heel, more branding on the inner lateral section, distinctive orange tab embroidered on the Swoosh. Release Date: TBA (2018) Price: $250 USD each...
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Advertising Industry, Brand Management
Why Marketing to Today’s Chinese Travel-Shopper Means Looking Beyond Stereotypes
Jing Daily: The Business of Luxury and Culture in ChinaJessica Rapp
Fendi’s latest fuzzy, bug-eyed bag charms have something in common with a growing number of Chinese shoppers: they’re both traveling to all corners of the globe. The Italian brand’s recent campaign video showcases six limited edition “Fendi Witches” taking a plane to...
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Brand Management
Garfield Is a Streetwear Fiend in the New Cayler & Sons Capsule
HighsnobietyRenz Ofiaza
Brands: Garfield, Cayler & Sons Season: FW17 Key Pieces: Tees, hoodies, caps, beanies, denim trucker jacket Editor’s Notes: Munich-based streetwear imprint Cayler & Sons utilizes the iconic Garfield character for its latest offering this season. The cartoon cat is essentially reinterpreted with...
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Brand Management, Entrepreneurship
What Are The Odds That Thanksgiving And Football Do Not Go Together?
ForbesContributor, Jess Collen
People who make their living in and around product names and brands often discuss the growing difficulty in coming up with a new name. So it is surprising sometimes when a natural combination seems to be sitting there for the taking. In...
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Brand Management, Entrepreneurship
Introducing Jennifer Lopez as the Star of GUESS Jeans Spring 2018 Advertising Campaign
BusinessWire
NEW YORK--(BUSINESS WIRE)--This Spring 2018, GUESS is proud to introduce actress, singer, dancer, entrepreneur, philanthropist and fashion icon, Jennifer Lopez as the face of the GUESS Jeans Spring 2018 advertising campaign. “Jennifer Lopez is a GUESS Girl’s dream! She is an accomplished...
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Brand Management, Energy Finance
Infiniti’s Media Monitoring Study on the Energy Industry – a Case Study on Improving Online Presence
BusinessWire
LONDON--(BUSINESS WIRE)--Infiniti Research, a global competitive and market intelligence solutions provider, has announced the release of their recent media monitoring study on the energy industry. A renowned geothermal energy supplier wanted to implement an effective media monitoring tool to gain competitor insights,...
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Brand Management
Michael Kors hires chief brand officer from Valentino
Luxury DailyStaff Reports
U.S. fashion label Michael Kors has appointed Francesca Leoni its senior vice president, chief brand officer.
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Brand Management
Central Garden & Pet Company to Announce Fourth Quarter and Fiscal 2017 Financial Results
BusinessWire
WALNUT CREEK, Calif.--(BUSINESS WIRE)--Central Garden & Pet Company (NASDAQ: CENT)(NASDAQ:CENTA), a leading innovator, marketer and producer of quality branded products for the lawn & garden and pet supplies markets, will announce results for its fourth quarter and fiscal 2017 ended September 30,...
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