Brand Management News

The task of brand management has changed dramatically over recent years with the introduction of new technology. You can stay ahead of those changes as well as watch the developments and initiatives of key US and global brands through the Wiser daily brand management news email. Brand management is the process of developing a positive image for a brand in its target market. It is about building customer loyalty and brand advocates. There is a wide range of techniques for achieving this including through general awareness, positive brand associations, price, customer satisfaction initiatives, and more. These techniques are evolving as people are now more connected than ever before. This means brands can reach out to their customers using more methods than were previously available. However these methods bring their own challenges, including a reduced level of control. Sometimes businesses get it right, and sometimes they get it wrong. At Wiser, we follow these trends and developments. Our brand management news email is tailor made and brings together the best information from around the web. Sign up today.

Recent Brand Management News Coverage
 
Your Weekly Recommendations Wednesday, July 26, 2017
 
Recommended for you
People, Etc.
Publishers Lunch • Erin Somers
Why You Need Both Personalization and Humanization
Convince and Convert • Jay Baer
EasilyDo Mail gets Gmail-like smart replies and a new name
The Verge • Chaim Gartenberg
The Luxury Arms Race: Michael Kors and Coach Target Takeovers
The New York Times • Elizabeth Paton, Vanessa Friedman
Does Snark = Sales? What Consumers REALLY Want from Brands on Social Media
TopRank Online Marketing • Joshua Nite
News: Swissôtel heads into UAE with Al Ghurair deal
Breaking Travel News
Accor completes Squarebreak acquisition ahead of onefinestay merger
Breaking Travel News
Hasbro's Q2 (In Brief): Still Bullish
Seeking Alpha • Steven Mallas
Shonduras Shares Branded Content Secrets at Elevate Conference
Variety • Variety Staff
Tribeca Enterprises CEO Andrew Essex: Brands want more than ‘passive sponsorship’
Digiday • Brian Morrissey
 
Recommended for You
Brand Management, Design
People, Etc.
Publishers LunchErin Somers
At Scholastic Trade, Megan Peace has been promoted to associate editor. Mara Lander has joined as senior marketing director for licensed publishing and brand management. She was previously executive director for licensing and brand management for Little, Brown Children's. Sarah Jacobson has...
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Brand Management, Marketing
Why You Need Both Personalization and Humanization
Convince and ConvertJay Baer
Last week, a student in my Content Marketing Master Class (we’re currently taking email addresses for the next cohort) asked about the difference between personalization and humanization. An excellent and important question, as personalization and humanization are both foundational elements of modern...
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Brand Management, Google Inc
EasilyDo Mail gets Gmail-like smart replies and a new name
The VergeChaim Gartenberg
Email by EasilyDo has been my favorite email application for iOS and Android for a while now, thanks to its lightning-fast speed, clean design, and useful features. Now it’s getting a few more nice additions. First among those is a Smart Reply...
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Brand Management, Finance
The Luxury Arms Race: Michael Kors and Coach Target Takeovers
The New York TimesElizabeth Paton, Vanessa Friedman
The global luxury market has long been dominated by three giants, all European — LVMH Moët Hennessy Louis Vuitton, Kering and Richemont. Now, it has two hungry American players with which to contend. Coach and Michael Kors, fashion houses that have thus...
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Advertising Industry, Brand Management
Does Snark = Sales? What Consumers REALLY Want from Brands on Social Media
TopRank Online MarketingJoshua Nite
Social media marketers, do you feel a brief pang of envy when a brand gets sassy on Twitter or Facebook? Do you wish you had the brand identity and/or corporate backing to smack down a troll, a la Wendy’s? Me too. It’s...
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Accommodations & Lodging, Brand Management
News: Swissôtel heads into UAE with Al Ghurair deal
Breaking Travel News
AccorHotels has announced the signing of an agreement with Al Ghurair, one of the Middle East’s leading family businesses, for the rebrand of a landmark property consisting of 428 rooms and 192 apartments located at Al Ghurair Centre Complex. Both properties will...
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Brand Management, Hotel Industry
Accor completes Squarebreak acquisition ahead of onefinestay merger
Breaking Travel News
AccorHotels announced today the grouping of Travel Keys, Squarebreak and onefinestay with the intention to integrate the three companies under the onefinestay brand before the end of the year. The announcement signifies the finalising of an agreement with the founders of Squarebreak...
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Brand Management, Disney Channel
Hasbro's Q2 (In Brief): Still Bullish
Seeking AlphaSteven Mallas
Summary Hasbro is a great brand in the toy industry. The company's Q2 report was strong for the most part, but there was a decline in partner brand sales. Over the long term, the stock should be a great investment based on...
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Advertising Industry, Auto Industry
Shonduras Shares Branded Content Secrets at Elevate Conference
VarietyVariety Staff
Courtesy of Shaun McBride Shonduras Shares Branded Content Secrets at Elevate Conference Shaun McBride, a popular creator on Snapchat and other digital platforms who is better known by his online handle Shonduras, had a message for marketers Tuesday at the Elevate Conference:...
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Advertising Industry, Brand Management
Tribeca Enterprises CEO Andrew Essex: Brands want more than ‘passive sponsorship’
DigidayBrian Morrissey
Tribeca Enterprises began as a nonprofit to bring people back downtown in the aftermath of 9/11. After evolving into a business, the Tribeca Film Festival faced a challenge: Marketers wanted more than “passive sponsorship,” as CEO Andrew Essex put it. “Brands started...
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