Brand Management News

The task of brand management has changed dramatically over recent years with the introduction of new technology. You can stay ahead of those changes as well as watch the developments and initiatives of key US and global brands through the Wiser daily brand management news email. Brand management is the process of developing a positive image for a brand in its target market. It is about building customer loyalty and brand advocates. There is a wide range of techniques for achieving this including through general awareness, positive brand associations, price, customer satisfaction initiatives, and more. These techniques are evolving as people are now more connected than ever before. This means brands can reach out to their customers using more methods than were previously available. However these methods bring their own challenges, including a reduced level of control. Sometimes businesses get it right, and sometimes they get it wrong. At Wiser, we follow these trends and developments. Our brand management news email is tailor made and brings together the best information from around the web. Sign up today.

Recent Brand Management News Coverage
 
Your Weekly Recommendations Tuesday, September 19, 2017
 
Recommended for you
Innocean Names a New Strategy Lead
Adweek • Adweek Staff
Insomniac Games kicks off rebranding effort
Game Industry International • Editor, James Brightman
Getting Ahead Of A Changeable News Cycle: Q&A With Videa's Shereta Williams
MediaPost • Charlene Weisler
Sierra Trading Post Re-Launches Brand With Campaign From Grey NY
MediaPost • Steve Mcclellan
‘Perception vs. Reality.’ A Look Back at Rolling Stone’s Greatest Ad Campaign Ever
Adweek • Adweek Staff
Seven elements of a results-driven corporate social responsibility program
The Next Web • Brian Honigman
A call for press to attend EyeforTravel North America 2017
Eye for Travel • Eyefortravel
How Much Should You Really Be Spending on Influencer Marketing?
Entrepreneur Magazine • Kristina Libby
Domino moves into brand licensing with dinnerware maker Lenox
Digiday • Max Willens
Tuesday Morning Stir
Adweek • Erik Oster
 
Recommended for You
Bank of America, Brand Management
Innocean Names a New Strategy Lead
AdweekAdweek Staff
Innocean has hired Kimberly Bates as senior vice president, strategic planning. In the role, Bates will be tasked with leading the agency’s strategic hub and bringing together the agency’s different disciplines to develop insights for creative. “Kimberly will be a big asset...
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Brand Management, Gaming Software
Insomniac Games kicks off rebranding effort
Game Industry InternationalEditor, James Brightman
Ratchet & Clank developer Insomniac Games has today unveiled a new-look logo as part of a studio rebranding effort in advance of next year's much anticipated Spider-Man launch. The AAA independent developer hasn't radically altered its logo since 2002, but as the...
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Advertising Industry, Brand Management
Getting Ahead Of A Changeable News Cycle: Q&A With Videa's Shereta Williams
MediaPostCharlene Weisler
Every day seems to bring a catastrophic or controversial news crisis that charges the atmosphere. I sat down with Shereta Williams, president of Videa, to discuss how companies can navigate their risk in this changeable environment. Charlene Weisler: What would you say...
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Advertising Industry, Brand Management
Sierra Trading Post Re-Launches Brand With Campaign From Grey NY
MediaPostSteve Mcclellan
Sierra Trading Post, part of the T.J.Maxx, HomeGoods & Marshalls Family, has been around for 30+ years, but is reintroducing the brand with a national marketing campaign dubbed, “Go Wild, Folks.” As part of the brand relaunch, from Grey New York, the...
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Advertising Industry, Brand Management
‘Perception vs. Reality.’ A Look Back at Rolling Stone’s Greatest Ad Campaign Ever
AdweekAdweek Staff
Fifty years after its founding, Rolling Stone magazine just put itself up for sale. But while it’s clearly the end of an era for the venerable music publication, it’s not its first identity crisis. Just look at what it went through in...
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Brand Management, Corporate Social Responsibility
Seven elements of a results-driven corporate social responsibility program
The Next WebBrian Honigman
Companies today must become active within their own communities to thrive as 81% of millennials expect organizations to make public declarations of their corporate citizenship. Beyond generating profit and employing people, businesses have the ability to be the leading drivers of change...
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Accommodations & Lodging, Brand Management
A call for press to attend EyeforTravel North America 2017
Eye for TravelEyefortravel
On October 19-20, over 350 senior travel executives from some of the biggest brands in travel will be meeting at the Mandalay Bay in Las Vegas at EyeforTravel North America 2017. EyeforTravel has released a limited number of passes exclusively for members...
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Advertising Industry, Brand Management
How Much Should You Really Be Spending on Influencer Marketing?
Entrepreneur MagazineKristina Libby
Image credit: cnythzl | Getty Images As more and more companies consider investing in influencer marketing, the question that repeatedly arises at conferences, dinners and client meetings is: How much should I spend on influencer marketing? And, not only that, but how...
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Advertising Industry, Brand Management
Domino moves into brand licensing with dinnerware maker Lenox
DigidayMax Willens
Domino Media Group’s first brand-licensing partnership is one the publisher expects to dine on for a long time — literally. On Sept. 19, the lifestyle publisher will announce a partnership with Lenox, the dinnerware company behind brands including Dansk and several brand-licensed...
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Advertising Industry, Brand Management
Tuesday Morning Stir
AdweekErik Oster
-Tether shows to respond to hitting your neighbor’s mailbox in one of the spots from its new campaign for baking mix Krusteaz (video above). -Stella Artois will return to the Super Bowl next year for the first time since 2011. -AdFreak explains...
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