Brand Management News

The task of brand management has changed dramatically over recent years with the introduction of new technology. You can stay ahead of those changes as well as watch the developments and initiatives of key US and global brands through the Wiser daily brand management news email. Brand management is the process of developing a positive image for a brand in its target market. It is about building customer loyalty and brand advocates. There is a wide range of techniques for achieving this including through general awareness, positive brand associations, price, customer satisfaction initiatives, and more. These techniques are evolving as people are now more connected than ever before. This means brands can reach out to their customers using more methods than were previously available. However these methods bring their own challenges, including a reduced level of control. Sometimes businesses get it right, and sometimes they get it wrong. At Wiser, we follow these trends and developments. Our brand management news email is tailor made and brings together the best information from around the web. Sign up today.

Recent Brand Management News Coverage
 
Your Weekly Recommendations Monday, February 19, 2018
 
Recommended for you
Pharrell & adidas Launch the All-New Crazy BYW PW
Highsnobiety • Jonathan Sawyer
Top 5 Sneakers Coming Out This Weekend Including Air Jordan 3 Cement, Bape Adidas Dame 4 and More
XXL • Roger Krastz
Music Manager, Marketer Timothy Collins Talks Strategy
hypebot • Guest Post
TreeHouse to shutter California snack plant, affecting 294 workers
fooddive.com • Cathy Siegner
Harry’s Eyes Market Outside Razors
PYMNTS.com • Pymnts
Shping Incentivizes Consumer Engagement With Brands For Digital Coins
PYMNTS.com • Pymnts
Hasbro Named Global Master Toy Licensee for Saban’s Power Rangers
BusinessWire
Atari stock jumps 52% on plans for nostalgia-backed cryptocurrencies
Ars Technica • Kyle Orland
The Trade Desk’s CMO says she prioritizes hiring & is committed to her team’s training & development
Marketing Land • Amy Gesenhues
What L.L.Bean’s New Return Policy Means for the Brand
Technology Integrator • Kristina Stidham
 
Recommended for You
Apparel & Fashion, Brand Management
Pharrell & adidas Launch the All-New Crazy BYW PW
HighsnobietyJonathan Sawyer
Less than a month ago Pharrell took to social media to tease a new adidas sneaker. Now, that very shoe will be made available this weekend (sort of) at the brand’s 747 Warehouse Street event in Los Angeles. The Crazy BYW PW...
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Apparel & Fashion, Brand Management
Top 5 Sneakers Coming Out This Weekend Including Air Jordan 3 Cement, Bape Adidas Dame 4 and More
XXLRoger Krastz
With the NBA is taking over the city of Los Angeles this weekend with the NBA All-Star festivities, several of the biggest footwear brands in the industry are gearing up to launch their most coveted sneakers, collaborations and retros. Releasing in several...
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Brand Management, Marketing
Music Manager, Marketer Timothy Collins Talks Strategy
hypebotGuest Post
In this interview Swedish twenty-two year old manager and digital strategist Timothy Collins discusses his company UNLTD, the importance of innovation, and the challenge of breaking through the social media landscape. _______________________ Guest post by Veselina Gerova of The Message Behind The...
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Brand Management
TreeHouse to shutter California snack plant, affecting 294 workers
fooddive.comCathy Siegner
Dive Brief: TreeHouse Foods plans to close its pretzel and cereal snack mix plant in Visalia, California, by the end of the first quarter of 2019, affecting 294 employees. Production will be transferred to other plants, the company said in a release....
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Brand Management, Manufacturing
Harry’s Eyes Market Outside Razors
PYMNTS.comPymnts
As shaving products company Harry’s plans to announce its $112 million in new financing, the company is looking to grow its brand beyond men’s grooming. The move could provide competition from large conglomerates such as Procter & Gamble, The New York Times...
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Brand Management, eRetail
Shping Incentivizes Consumer Engagement With Brands For Digital Coins
PYMNTS.comPymnts
To research a product, potential customers may turn to Google. But finding product information can be a bit of a cumbersome process. Consumers may have to scroll through many social media channels or product reviews to make an informed decision, after all....
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Brand Management, Univision Communications
Hasbro Named Global Master Toy Licensee for Saban’s Power Rangers
BusinessWire
PAWTUCKET, R.I. & LOS ANGELES--(BUSINESS WIRE)--Today, Hasbro, Inc. (NASDAQ:HAS), a global play and entertainment company, and Saban Brands announced that Hasbro has been named the global master toy licensee for Saban’s Power Rangers. Under the terms of the agreement and in collaboration...
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Brand Management, Gaming Software
Atari stock jumps 52% on plans for nostalgia-backed cryptocurrencies
Ars TechnicaKyle Orland
Atari SA—the shambling corpse holding company that shares a name with the company that made Pong and the Atari 2600 decades ago—has seen its stock price soar after lending its brand to a couple of ill-defined cryptocurrency efforts. The French holding company...
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Advertising Industry, Brand Management
The Trade Desk’s CMO says she prioritizes hiring & is committed to her team’s training & development
Marketing LandAmy Gesenhues
Susan Vobejda was named CMO for The Trade Desk in November of last year. As the top marketer for the ad-tech platform, she oversees all aspects of the company’s marketing, including branding, product marketing, PR, digital media and content development. “It is...
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Brand Management, Communication Design
What L.L.Bean’s New Return Policy Means for the Brand
Technology IntegratorKristina Stidham
In this episode of Retail Right Now, Total Retail’s Joe Keenan and Caitlin Sullivan discuss L.L.Bean’s decision to change its famously generous return policy, the implications it may have on the brand, and what it means for its competitors. The post What...
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