Advertising Industry News

If you are an advertising professional, you need the daily advertising industry news digest from Wiser. It will keep you informed as the industry continues to diversify with the new technologies that are enhancing traditional media. And it will keep you up-to-date with the exciting opportunities that form the industry's cutting edge. Advertising has come a long way since the ancient Egyptians and their papyrus-written messages. The rate of change, though, has increased dramatically with the introduction of new technologies. Twenty years ago the advertising strategy of most companies included what is now known as traditional media. Today advertising campaigns still include traditional media but they also include digital media, social media and more. In addition, user behavior is constantly changing with new media, new platforms, new technologies and new opportunities. This has made advertising a more complicated industry than it has ever been as brands seek to follow their customers onto new platforms, devices and innovations. This trend is set to continue. Those who stand still in the advertising industry quickly fall behind. You can stay ahead of the current trends with our daily digest featuring the advertising industry news that you need to know.

Recent Advertising Industry News Coverage
 
Your Weekly Recommendations Wednesday, July 26, 2017
 
Recommended for you
The Art Of The Leave-Behind: Why Print Collateral Will Always Have A Place In Marketing
Forbes • Communityvoice, Forbes Agency Council
4 Reasons Amazon Is Set To Win The Advertising War
MediaPost • Daniel Dryburgh
Ibotta Boosts Email Engagement With Strategic GIFs
MediaPost • Jess Nelson
Does Snark = Sales? What Consumers REALLY Want from Brands on Social Media
TopRank Online Marketing • Joshua Nite
New LinkedIn tool tells businesses about who’s visiting their websites
TechCrunch • Anthony Ha
ITV clings to Love Island and Victoria as ad slump hits profits
The Guardian • Mark Sweney
Shonduras Shares Branded Content Secrets at Elevate Conference
Variety • Variety Staff
Nielsen Will Count Hulu And YouTube In Ratings; OOH Gets More Digital
AdExchanger • Adexchanger
The living room big screen: How marketers reach audiences with connected TV
Digiday • Appnexus
Tribeca Enterprises CEO Andrew Essex: Brands want more than ‘passive sponsorship’
Digiday • Brian Morrissey
 
Recommended for You
Advertising Industry, Online Television
The Art Of The Leave-Behind: Why Print Collateral Will Always Have A Place In Marketing
ForbesCommunityvoice, Forbes Agency Council
Antiquated. Outdated. Unnecessary. Ask an inbound-only marketer about print collateral, and these are the words you might hear in response. Meanwhile, marketers who see the big picture are using creative, conceptual leave-behinds to put a bow on their brand experience and make...
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Advertising Industry, Amazon.com Inc
4 Reasons Amazon Is Set To Win The Advertising War
MediaPostDaniel Dryburgh
Amazon is the sleeping giant in the ad business, breaking $1 billion in revenues. As I assess the ad tech landscape, it seems like Amazon is the only player with the power to turn the Facebook-Google duopoly into a triopoly. So far,...
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Advertising Industry, Appboy Inc
Ibotta Boosts Email Engagement With Strategic GIFs
MediaPostJess Nelson
Cash-back shopping app Ibotta partnered with Appboy, utilizing its CRM and lifecycle engagement platform to assess the impact of its multichannel welcome campaigns, including the use of visual content like GIFs in email messages. Multivariate testing allows brands to analyze which combination...
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Advertising Industry, Brand Management
Does Snark = Sales? What Consumers REALLY Want from Brands on Social Media
TopRank Online MarketingJoshua Nite
Social media marketers, do you feel a brief pang of envy when a brand gets sassy on Twitter or Facebook? Do you wish you had the brand identity and/or corporate backing to smack down a troll, a la Wendy’s? Me too. It’s...
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Advertising Industry, Technology Industry
New LinkedIn tool tells businesses about who’s visiting their websites
TechCrunchAnthony Ha
LinkedIn is giving businesses a new way to see what kinds of audiences they’re attracting with their marketing efforts. The Website Demographics tool allows businesses to break down their website visitors across eight categories including job title, industry, company and location. After...
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BBC America, Media & Advertising
ITV clings to Love Island and Victoria as ad slump hits profits
The GuardianMark Sweney
ITV is banking on hits including Love Island and returning drama Victoria to attract viewers as it faces the worst year for UK TV advertising in almost a decade. The broadcaster said that TV advertising slumped 8% to £769m in the first...
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Advertising Industry, Auto Industry
Shonduras Shares Branded Content Secrets at Elevate Conference
VarietyVariety Staff
Courtesy of Shaun McBride Shonduras Shares Branded Content Secrets at Elevate Conference Shaun McBride, a popular creator on Snapchat and other digital platforms who is better known by his online handle Shonduras, had a message for marketers Tuesday at the Elevate Conference:...
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Advertising Industry, CBS Television Distribution
Nielsen Will Count Hulu And YouTube In Ratings; OOH Gets More Digital
AdExchangerAdexchanger
Here’s today’s .com news round-up… Want it by email? Sign up here. Following The Eyeballs Nielsen will count viewership on YouTube’s and Hulu’s skinny bundles as part of its official TV ratings, reports Alex Bruell for The Wall Street Journal. Nielsen will...
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Advertising Industry, AppNexus
The living room big screen: How marketers reach audiences with connected TV
DigidayAppnexus
byEric Hoffert, SVP video technology, AppNexus By the end of this year, 58% of the US population will own a connected TV (CTV) device, according to eMarketer. This market adoption represents a significant opportunity for marketers: they can target digital audiences at...
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Advertising Industry, Brand Management
Tribeca Enterprises CEO Andrew Essex: Brands want more than ‘passive sponsorship’
DigidayBrian Morrissey
Tribeca Enterprises began as a nonprofit to bring people back downtown in the aftermath of 9/11. After evolving into a business, the Tribeca Film Festival faced a challenge: Marketers wanted more than “passive sponsorship,” as CEO Andrew Essex put it. “Brands started...
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