Advertising Industry News

If you are an advertising professional, you need the daily advertising industry news digest from Wiser. It will keep you informed as the industry continues to diversify with the new technologies that are enhancing traditional media. And it will keep you up-to-date with the exciting opportunities that form the industry's cutting edge. Advertising has come a long way since the ancient Egyptians and their papyrus-written messages. The rate of change, though, has increased dramatically with the introduction of new technologies. Twenty years ago the advertising strategy of most companies included what is now known as traditional media. Today advertising campaigns still include traditional media but they also include digital media, social media and more. In addition, user behavior is constantly changing with new media, new platforms, new technologies and new opportunities. This has made advertising a more complicated industry than it has ever been as brands seek to follow their customers onto new platforms, devices and innovations. This trend is set to continue. Those who stand still in the advertising industry quickly fall behind. You can stay ahead of the current trends with our daily digest featuring the advertising industry news that you need to know.

Recent Advertising Industry News Coverage
 
Your Weekly Recommendations Monday, February 19, 2018
 
Recommended for you
What people get wrong about keyword cannibalization
Search Engine Land • Patrick Stox
Advertisers Must Keep Up With Cord-Cutters or Else Brands Risk Creating ‘Lost Generation’
Adweek • Tim Sims
Continental on track to increase oil, gas production
Oil and Gas Journal
Buying a Bay Area home is now a stretch even for Apple and Google engineers
Los Angeles Times • Marisa Kendall
What Marketers Can Learn From the Most Effective Russian Ads of the 2016 Election
Adweek • Jon Brody
MARKET WATCH: NYMEX crude keep momentum, settles above $61/bbl
Oil and Gas Journal
Federal Election Commission proposal toughens political ads disclosure rules
Search Engine Land • Greg Sterling
‘3 Billboards’-Inspired Protest Calls for Justice Following the Fatal Grenfell Tower Fire
Adweek • Lindsay Rittenhouse
Labels now available in Bing Ads Editor for Dynamic Search Ads
Search Engine Land • Susan Wenograd
Chrome ad blocker: The Web's largest ad company is also now advertising's biggest traffic cop
Chicago Tribune • Hayley Tsukuyama
 
Recommended for You
AOL Inc, Digital Advertising
What people get wrong about keyword cannibalization
Search Engine LandPatrick Stox
News flash — Pages rank for multiple keywords. According to a study by Ahrefs last year, the average page ranking number one also ranked for about 1,000 other relevant keywords. If your content is relevant enough, you can even have multiple pages...
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Advertising Industry, BBC America
Advertisers Must Keep Up With Cord-Cutters or Else Brands Risk Creating ‘Lost Generation’
AdweekTim Sims
A coup d’etat is taking place across the television industry. It used to be that cable providers were the reigning powers of television, declaring what consumers would watch and when. Not home in time? Sorry, you missed this week’s episode of Seinfeld....
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Digital Advertising, Oil & Gas
Continental on track to increase oil, gas production
Oil and Gas Journal
As you were browsing www.ogj.com something about your browser made us think you were a bot. There are a few reasons this might happen: You're a power user moving through this website with super-human speed. You've disabled JavaScript in your web browser....
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Apple Inc, Digital Advertising
Buying a Bay Area home is now a stretch even for Apple and Google engineers
Los Angeles TimesMarisa Kendall
Bay Area home prices are out of reach for many middle-income families, but surely if you're a highly prized engineer at Apple or Google you can afford a house there, right? These days even high-paid tech workers — the very people often...
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Advertising Industry, Media & Advertising
What Marketers Can Learn From the Most Effective Russian Ads of the 2016 Election
AdweekJon Brody
'3 Billboards'-Inspired Protest Calls for Justice Following the Fatal Grenfell Tower Fire by Lindsay Rittenhouse Perrier Just Remade Its Most Famous Ad, 'Lion,' Three Decades Later by Tim Nudd We Asked People to Name the Brands Behind Ads From the Olympics by...
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Digital Advertising, Oil & Gas
MARKET WATCH: NYMEX crude keep momentum, settles above $61/bbl
Oil and Gas Journal
As you were browsing www.ogj.com something about your browser made us think you were a bot. There are a few reasons this might happen: You're a power user moving through this website with super-human speed. You've disabled JavaScript in your web browser....
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Advertising Industry, Digital Advertising
Federal Election Commission proposal toughens political ads disclosure rules
Search Engine LandGreg Sterling
The nature of political advertising is manipulation and deception. This was taken to extremes in 2016 as fake news and ads from outside actors and extremist groups sought to manipulate public opinion and influence the presidential election. Now, with Russia expected to...
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Advertising Industry, Media & Advertising
‘3 Billboards’-Inspired Protest Calls for Justice Following the Fatal Grenfell Tower Fire
AdweekLindsay Rittenhouse
“Seventy-one dead.” “And still no arrests?” “How come?” Three billboards displayed these haunting messages on Thursday outside Grenfell Towers in London—where a massive fire ripped through a 24-story block of public housing flats on June 14, killing 71 people. The campaign—created by...
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Advertising Industry, Digital Advertising
Labels now available in Bing Ads Editor for Dynamic Search Ads
Search Engine LandSusan Wenograd
Bing Ads has announced the ability to use Labels in Editor for Dynamic Search Ads, following the recent rollout of DSAs in October. Labels allow advertisers to organize information in a way that is easier for them to filter and create rules...
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Advertising Industry, AOL Inc
Chrome ad blocker: The Web's largest ad company is also now advertising's biggest traffic cop
Chicago TribuneHayley Tsukuyama
(Marcio Jose Sanchez / AP) Google, already one of the dominant players in the online advertising world, may soon have even more power in that space. It is now taking on the challenge of determining what's a good ad or a bad...
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