Advertising Industry News

If you are an advertising professional, you need the daily advertising industry news digest from Wiser. It will keep you informed as the industry continues to diversify with the new technologies that are enhancing traditional media. And it will keep you up-to-date with the exciting opportunities that form the industry's cutting edge. Advertising has come a long way since the ancient Egyptians and their papyrus-written messages. The rate of change, though, has increased dramatically with the introduction of new technologies. Twenty years ago the advertising strategy of most companies included what is now known as traditional media. Today advertising campaigns still include traditional media but they also include digital media, social media and more. In addition, user behavior is constantly changing with new media, new platforms, new technologies and new opportunities. This has made advertising a more complicated industry than it has ever been as brands seek to follow their customers onto new platforms, devices and innovations. This trend is set to continue. Those who stand still in the advertising industry quickly fall behind. You can stay ahead of the current trends with our daily digest featuring the advertising industry news that you need to know.

Recent Advertising Industry News Coverage
 
Your Weekly Recommendations Tuesday, September 19, 2017
 
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Pinterest is launching a self-serve platform to make it easier for brands to work with influencers
Business Insider • Tanya Dua
Mobile Create USA to Exhibit at @CloudExpo Silicon Valley | #AI #IoT #M2M #SmartCities
cloudcomputing.ulitzer.com • Liz Mcmillan
MIRAI Inc. to Exhibit at @CloudExpo Silicon Valley | #AI #IoT #M2M #Analytics
cloudcomputing.ulitzer.com • Elizabeth White
Inside Tenor's Plan To Power GIF-Sharing On Every Mobile Phone
Forbes • Forbes Staff, Kathleen Chaykowski
Watch the Newest Ads on TV From Honda, Taco Bell, Mercedes-Benz and More
Advertising Age
Instagram's verification process has become very difficult for brands to navigate (FB)
Business Insider • Kevin Tran
Keisoku Research Consultant Co. to Exhibit at @CloudExpo Silicon Valley | #Cloud #APM #Monitoring
cloudcomputing.ulitzer.com • Liz Mcmillan
Melania Trump threatens to sue Croatian language school
Daily Mail • Dailymail.Com, Hannah Parry
Pepsi Light Iconic Moments
The Inspiration Room • Duncan Macleod
The GDC 2018 Mobile Summit seeks your great talk submissions!
Gamasutra News
 
Recommended for You
Advertising Industry, Brand Management
Pinterest is launching a self-serve platform to make it easier for brands to work with influencers
Business InsiderTanya Dua
Pinterest has a new self-serve tool that makes it easier for brands to tap into specialist Pinterest creators. The move is aimed at attracting brands of all sizes to the platform, as well as achieving scale. The initiative comes on the heels...
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Cloud Computing Services, Digital Advertising
Mobile Create USA to Exhibit at @CloudExpo Silicon Valley | #AI #IoT #M2M #SmartCities
cloudcomputing.ulitzer.comLiz Mcmillan
SYS-CON Events announced today that Mobile Create USA will exhibit at the Japan External Trade Organization (JETRO) Pavilion at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 - Nov 2, 2017, at the Santa Clara Convention Center in...
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Cloud Computing Services, Digital Advertising
MIRAI Inc. to Exhibit at @CloudExpo Silicon Valley | #AI #IoT #M2M #Analytics
cloudcomputing.ulitzer.comElizabeth White
SYS-CON Events announced today that MIRAI Inc. will exhibit at the Japan External Trade Organization (JETRO) Pavilion at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 - Nov 2, 2017, at the Santa Clara Convention Center in Santa...
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Advertising Industry, Mobile Phones
Inside Tenor's Plan To Power GIF-Sharing On Every Mobile Phone
ForbesForbes Staff, Kathleen Chaykowski
owns search intent. Facebook FB +1.02% owns the social graph. But the “emotional graph” is still up for grabs -- or so goes the argument David McIntosh, cofounder and CEO of the mobile GIF keyboard and search engine Tenor. Tenor isn’t as...
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Television Advertising
Watch the Newest Ads on TV From Honda, Taco Bell, Mercedes-Benz and More
Advertising Age
Every weekday, we bring you the Ad Age/iSpot Hot Spots, new TV commercials tracked by iSpot.tv, the real-time TV ad measurement company with attention and conversion analytics from millions of smart TVs. The ads here ran on national TV for the first...
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Advertising Industry, Brand Management
Instagram's verification process has become very difficult for brands to navigate (FB)
Business InsiderKevin Tran
See Also Instagram expands and simplifies its ad offerings for Stories Instagram is highly influential in style purchases How Snapchat can survive Instagram's assault on its features This story was delivered to BI Intelligence "Digital Media Briefing" subscribers. To learn more and...
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Cloud Computing Services, Digital Advertising
Keisoku Research Consultant Co. to Exhibit at @CloudExpo Silicon Valley | #Cloud #APM #Monitoring
cloudcomputing.ulitzer.comLiz Mcmillan
SYS-CON Events announced today that Keisoku Research Consultant Co. will exhibit at the Japan External Trade Organization (JETRO) Pavilion at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 - Nov 2, 2017, at the Santa Clara Convention Center...
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Advertising Industry
Melania Trump threatens to sue Croatian language school
Daily MailDailymail.Com, Hannah Parry
Melania Trump has threatened to sue a Croatian language school over its billboard which asks 'just imagine how far you can go with a little bit of English' over a picture of the first lady. The Američki Institut school in the Croatian...
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Advertising Industry, Communication Design
Pepsi Light Iconic Moments
The Inspiration RoomDuncan Macleod
Pepsi’s “Pepsi Light Iconic Moments” advertising campaign has won Gold at the Clio Awards for print, print technique (art direction and photography) and out of home (billboard). The three advertisements in the Pepsi Light Iconic Moments campaign, targeting young urban people, feature...
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Advertising Technology, Smartphones
The GDC 2018 Mobile Summit seeks your great talk submissions!
Gamasutra News
Heads up: organizers are still accepting pitches for Summit sessions at Game Developers Conference 2018, which is coming back to the Moscone Center in San Francisco March 19-23, 2018! ...
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