Advertising Industry News

If you are an advertising professional, you need the daily advertising industry news digest from Wiser. It will keep you informed as the industry continues to diversify with the new technologies that are enhancing traditional media. And it will keep you up-to-date with the exciting opportunities that form the industry's cutting edge. Advertising has come a long way since the ancient Egyptians and their papyrus-written messages. The rate of change, though, has increased dramatically with the introduction of new technologies. Twenty years ago the advertising strategy of most companies included what is now known as traditional media. Today advertising campaigns still include traditional media but they also include digital media, social media and more. In addition, user behavior is constantly changing with new media, new platforms, new technologies and new opportunities. This has made advertising a more complicated industry than it has ever been as brands seek to follow their customers onto new platforms, devices and innovations. This trend is set to continue. Those who stand still in the advertising industry quickly fall behind. You can stay ahead of the current trends with our daily digest featuring the advertising industry news that you need to know.

Recent Advertising Industry News Coverage
 
Your Weekly Recommendations Tuesday, November 21, 2017
 
Recommended for you
Discriminatory ads still get through on Facebook, investigation finds
CNN • Selena Larson
‘Challenge convention’: Exceptional Women of the World featuring Cindy Gustafson, Mindshare
The Drum • Doug Zanger
‘Three Billboards’ Production Designer Inbal Weinberg On Martin McDonagh’s Unique Approach To Screen Language
Deadline • Matthewgrobar
Google to derank Russian propagandists RT and Sputnik, but won't go so far as to remove them entirely.
The Morning News
Why Marketing to Today’s Chinese Travel-Shopper Means Looking Beyond Stereotypes
Jing Daily: The Business of Luxury and Culture in China • Jessica Rapp
Investigation Finds Google Collected Location Data Even With Location Services Turned Off
Techdirt. • Tim Cushing
Housing Advertisers Can Racially Discriminate on Facebook - Investigation Finds
RIA Novosti
Fake Web Ad Scheme Steals From Publishers
TV News Check • Lara O’Reilly
5 Annuity Business Beauty Secrets
ThinkAdvisor • Allison Bell
Facebook continues to let advertisers racially discriminate in housing ads
The Verge • Nick Statt
 
Recommended for You
Advertising Industry, Facebook Inc
Discriminatory ads still get through on Facebook, investigation finds
CNNSelena Larson
Facebook has worked to improve its advertising services to better police potentially discriminatory advertisements, but a report from ProPublica released on Tuesday found problematic ads are still getting through. According to the report, ProPublica was able to buy dozens of home rental...
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Advertising Industry
‘Challenge convention’: Exceptional Women of the World featuring Cindy Gustafson, Mindshare
The DrumDoug Zanger
Exceptional Women of the World is a podcast that highlights and celebrates the great achievements, lives and POV of amazing women throughout the world of advertising, marketing, digital, tech and creativity. The path to strategy for Cindy Gustafson, chief strategy officer for...
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Advertising Industry
‘Three Billboards’ Production Designer Inbal Weinberg On Martin McDonagh’s Unique Approach To Screen Language
DeadlineMatthewgrobar
Known for critically acclaimed collaborations with lauded filmmakers including Derek Cianfrance (The Place Beyond The Pines) and Stephen Chbosky (The Perks of Being a Wallflower), production designer Inbal Weinberg has added Irish auteur Martin McDonagh to that list with Three Billboards Outside...
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Advertising Industry, Elections & Polls
Google to derank Russian propagandists RT and Sputnik, but won't go so far as to remove them entirely.
The Morning News
Google is to "derank" stories from Kremlin-owned publications Russia Today (RT) and Sputnik in response to allegations about election meddling by President Putin's government. Alphabet chairman Eric Schmidt said the search giant needed to deal with the spread of misinformation. RT has...
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Advertising Industry, Brand Management
Why Marketing to Today’s Chinese Travel-Shopper Means Looking Beyond Stereotypes
Jing Daily: The Business of Luxury and Culture in ChinaJessica Rapp
Fendi’s latest fuzzy, bug-eyed bag charms have something in common with a growing number of Chinese shoppers: they’re both traveling to all corners of the globe. The Italian brand’s recent campaign video showcases six limited edition “Fendi Witches” taking a plane to...
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Advertising Technology, Google Inc
Investigation Finds Google Collected Location Data Even With Location Services Turned Off
Techdirt.Tim Cushing
from the questionable-practice-raises-Fourth-Amendment-questions dept What if you take every precaution you can possibly take to avoid leaving a digital trail of your movements… and it still doesn't matter? Many people realize that smartphones track their locations. But what if you actively turn...
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Advertising Industry, Facebook Inc
Housing Advertisers Can Racially Discriminate on Facebook - Investigation Finds
RIA Novosti
A year after Facebook claimed real estate companies wouldn’t be able to target users based on race, the social media giant is still allowing housing ads to reach exclusively white audiences in possible violation of federal statutes. According to the federal Fair...
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Digital Advertising, Television Industry
Fake Web Ad Scheme Steals From Publishers
TV News CheckLara O’Reilly
An ad-tech firm says it has discovered a large and sophisticated advertising-fraud operation in which fake websites and infected computers were used to scam advertisers and publishers out of upward of hundreds of thousands of dollars a day. Denmark-based Adform, identifier of...
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Advertising Industry, Economic Policy
5 Annuity Business Beauty Secrets
ThinkAdvisorAllison Bell
Life insurers generate so much cash that they are usually major sources of capital for other companies. But investors "on Wall Street" do provide some of the capital life insurers use to run their operations and make large acquisitions. Investors' view of...
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Advertising Industry, Technology Industry
Facebook continues to let advertisers racially discriminate in housing ads
The VergeNick Statt
One year after a ProPublica investigation found that Facebook lets housing advertisers exclude users by race, a separate follow-up investigation found that the social network has barely changed any of its practices. The new story, published today, details how ProPublica was able...
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